Post by account_disabled on Dec 30, 2023 23:46:04 GMT -3.5
Awith a skin condition felt that this had negatively impacted their mental health and wellbeing. Cosmetics to bring joy back into peoples skincare routine with customisable products that worked for their skin. Isobel knew how detrimental a positive skincare routine can be after having struggled with anxiety and depression. PERL Cosmetics uses TikTok to grow organically creating transparent content that engages and develops trust with an audience.
Isobels honesty when it comes to owning and building a skincare brand and what goes into her products has helped build brand credibility and community. Jumping on popular trends can be a good idea if you want to reach a wider audience and put yourself in front of new potential customers. Isobels use of trends that related to her niche as a female small business owner and constantly keeping up with any engagement meant she was able to get PERL Cosmetics on peoples foryou page. Isobel paid attention to when her audience was most active and posted consistently at these times so TikTok was more likely to push her content increasing the chance of views and engagement.
We had the chance to chat with Isobel about PERL Cosmetics its success on TikTok and everchanging strategy. PERL Cosmetics has a large following on a number of social media platforms but what do you think makes the brand stand out on TikTok Isobel Authenticity is what I think does best for us. I think getting the brand across in a way that resonates well for our audience. And just being a founder as well as the really raw and honest content that you wouldnt necessarily feel okay to post on Instagram because it can be you know pretty pictures. So yes I feel like the unfiltered stuff works really well for us on TikTok. And its also an avenue that gets us that gets us closer to our audience.
Isobels honesty when it comes to owning and building a skincare brand and what goes into her products has helped build brand credibility and community. Jumping on popular trends can be a good idea if you want to reach a wider audience and put yourself in front of new potential customers. Isobels use of trends that related to her niche as a female small business owner and constantly keeping up with any engagement meant she was able to get PERL Cosmetics on peoples foryou page. Isobel paid attention to when her audience was most active and posted consistently at these times so TikTok was more likely to push her content increasing the chance of views and engagement.
We had the chance to chat with Isobel about PERL Cosmetics its success on TikTok and everchanging strategy. PERL Cosmetics has a large following on a number of social media platforms but what do you think makes the brand stand out on TikTok Isobel Authenticity is what I think does best for us. I think getting the brand across in a way that resonates well for our audience. And just being a founder as well as the really raw and honest content that you wouldnt necessarily feel okay to post on Instagram because it can be you know pretty pictures. So yes I feel like the unfiltered stuff works really well for us on TikTok. And its also an avenue that gets us that gets us closer to our audience.